About Us

Welcome to beFIT Lifestyle, where quality meets innovation and customer satisfaction is our top priority. From high-protein snacks to carb-friendly keto pasta, we’re here to support your health journey with premium, innovative food products.

Our Mission

At beFIT Lifestyle, our mission is to inspire and empower individuals to lead healthier, more active lives. We do this by providing high-quality, innovative food that enhances your journey to a better you.

Our Story

Founded in 2023, beFIT Lifestyle was born out of a passion for health and wellness. Our founders, fitness enthusiasts and nutrition experts, embarked on a quest to bring truly health-conscious products to the market without compromising on taste or quality. This vision led to the creation of beFIT Lifestyle, offering a range of products designed to support a balanced, active lifestyle.

Our Values

In every decision we make, we prioritize:

  1. Quality: Ensuring the highest standards in everything we create.
    2. Innovation: Continuously seeking to improve and introduce cutting-edge products.
    3. Sustainability: Committing to eco-friendly practices and products.
    4. Customer Focus: Keeping your health and satisfaction at the heart of what we do.

Our Products

We design each product with premium ingredients, cutting-edge technology, and a focus on taste and nutrition. Our diverse range includes:

  1. KETO Line: Low-carb products for those following a ketogenic lifestyle.
    2. Protein Line: High-protein snacks to support muscle growth and recovery.
    3. ERTHLY Bars: Health-conscious, sustainable snacks to support the future of our world.
    4. Pasta and Breads: Nutritious, delicious options for a balanced diet.

Meet the Team

Our team comprises industry experts dedicated to advancing health and wellness. Meet our founders and team leaders:

Aamer Fayyaz, CEO

With a career spanning over five decades, Aamer has revolutionized the bakery snacking industry, creating groundbreaking products and state-of-the-art solutions. Headquartered in Dubai, his expertise and expansive FMCG network reach over 50 countries across four continents, including the USA, Canada, China, the Middle East, and Australia. Aamer's commitment to innovation and quality is the driving force behind beFIT Lifestyle.

Marisa, Expert Nutritionist

Marisa is a dynamic professional with a rich multicultural background, proudly embracing her Lebanese and Italian heritage. She holds a Bachelor of Science in Nutrition and Dietetics and a Master’s degree in Food Safety and Quality Management. Fluent in four languages and equipped with numerous certifications, including Preventive Controls Qualified Individual (PCQI), Basic Principles of HACCP, Vegetarian Nutrition, Emotional Eating, and Popular Diets in Nutrition, Marisa brings a wealth of knowledge to her field.

Her journey in nutrition began in Lebanon, where she opened a clinic while pursuing her master’s degree. During these four years, she blended her passion for nutrition with entrepreneurship, launching a successful small business selling organic peanut butter.

Seeking new challenges, Marisa relocated to Dubai, drawn by the city's potential for growth in nutrition. She joined DoFreeze as the Nutrition Lead and Technical Sales, where she seamlessly integrated her expertise in nutrition and public relations, further solidifying her dedication to making a significant impact in the field.

Our Commitment

We are dedicated to providing the highest quality products and exceptional customer service. Here’s what our customers say about us:

- beFIT Lifestyle has transformed my approach to snacking!
- The quality and taste are unparalleled.
- I love how they combine health-conscious eating with great flavours.

Sustainability and Responsibility

At beFIT Lifestyle, we believe in making a positive impact. Our initiatives include using sustainable materials, minimizing our carbon footprint, and supporting community wellness programs. Sustainability is at the core of everything we do.

Dofreeze LLC, the parent company of beFIT Lifestyle, is a proud industry leader in food and beverage, recognized for innovative products and sustainable practices.